startup misconceptions

Early Stage Misconceptions

Hobby for a Career I often hear people say, “I loved doing X, so I turned my hobby into my job.”  I love hearing this when it works.  Passion is really important in a startup.  The problem is that many people misjudge their desire to focus their hobby skills to serve clients.  If you own a hobby startup, you are likely CEO of a company with an exceptionally small valuation.  For a hobby-startup to succeed, the hobby must take a back seat to your customer’s needs.  The CEO of a heli-skiing…

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Transforming Startup Ideas

Approaching The Bottom Line

I hate paying more for milk or gas than I have to.  It bothers me.  At the same time, I pay way too much for a small decaf latte hand-brewed by a local barista.   One of the hardest things to do in life is to know how much to pay for something.  The converse is also true.  Selling milk on sale must anger my grocer.   When the stakes go up, so do the emotions.  Buy or sell your home in Silicon Valley…

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Schrodinger's Cat

Schrodinger’s Startup

Warning – We’re about to geek out!    It seems obvious to me that small startups follow different rule sets than larger companies.  For example, small startups enjoy “Tuesday beer pong” and establishing their “world headquarters at the desk under a co-founder’s bunk bed.”  I think of startups existing on a scale from quantized particles to microscopic elements to macro-scale ecosystems.  For example, in the early stages of a startup it is hard to tell if a startup is an actual entity or just a bunch of energy being released into the microcosm.  My uncertainty principle of…

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