If you are a CEO, you probably have a pitch deck slide with a single giant number with the words, “market size” near it. For me, these “Market” slides usually set off a blaring BS alarm. If the dollar amount is too big, I feel like they are trying to pull one over on me. If the dollar amount is too low, I think that the founder doesn’t know their market. Neither case is good for fundraising. The problem is founders are confused about which “Market Size” to report. There…